Since his teenage years, Pedro has embraced an entrepreneurial spirit. Pedro launched his pop singles through Amazon, Spotify, and Apple Music. During his time at Stanford University, Pedro founded a technology startup.  While he was attending the Haas School of Business at Berkeley, Pedro raised capital to launch a venture. In 2017, Janet Napolitano awarded Pedro The University of California Entrepreneur Winner for Berkeley. Later, Pedro was nicknamed The Robin Hood of Technology by The Voice of America. In 2018, Pedro became the founder & CEO of Pan Peru USA to empower low-income women to become entrepreneurs.

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Pedro believes that inclusion is key for business success: 44% of Fortune 500 Companies were founded by immigrants. He teamed up with Jorge Titinger (ex-CEO of SGI) to interview 150 global executives on how diversity fuels creativity, innovation, and disruption. In 2019, Pedro wrote his book Differences That Make A Difference, having Eric Schmidt (Google CEO), Reed Hastings (Netflix CEO), and Dan Schulman (PayPal CEO) as contributors. Pat Gelsinger (Intel CEO) and Anita Sands (ServiceNow board member) wrote the foreword & introduction. In 2020, his book received The Best Latino International Book Award. The Spanish version Marcando Diferencias  has been published in October 2020. 

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As a venture investor in technologies founded by under-represented groups, Pedro has given a TED Talk: Build The Bridge. His bilingual (English and Spanish) keynotes on the future of work, inclusion, and belonging have empowered multinational corporations, nonprofits, and companies . Pedro has invested in the autonomous vehicles, music as a service, and software as a service industries as a investor. Pedro is a board member, board advisor, and council member in nonprofit and for-profit companies such as Children Now, FWD.us, and the Silicon Valley Leadership Group.    

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