Since his teenage years, Pedro has embraced an entrepreneurial spirit. Pedro launched his pop singles through Amazon, Spotify, and Apple Music. During his time at Stanford University, Pedro founded a technology startup.  While he was attending the Haas School of Business at Berkeley, Pedro raised capital to launch a venture. In 2017, Janet Napolitano awarded Pedro the UC Entrepreneur Winner for Berkeley. Later, Pedro was nicknamed The Robin Hood of Technology by The Voice of America.

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Pedro believes that inclusion is key for business success: 44% of Fortune 500 Companies were founded by immigrants. He teamed up with Jorge Titinger (ex-CEO of SGI) to interview 150 global executives on how diversity fuels creativity, innovation, and disruption. In 2019, Pedro published his book Differences That Make A Difference, having Eric Schmidt (ex Google CEO), Reed Hastings (Netflix CEO), and Dan Schulman (PayPal CEO) as contributors. Pat Gelsinger (VMware CEO) and Anita Sands (Symantec board member) wrote the foreword & introduction. 

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Pedro has invested in disruptive technologies founded by immigrants, women, and Hispanics. He has given keynotes in English and Spanish about diversity, equity, and inclusion with his experience as a TED Speaker: Build The Bridge. Pedro has been televised on Univision, KSDY50, and Telemundo. He has invested in the autonomous vehicles, music as a service, and software as a service industries as a technology investor. Pedro is a board member, advisor, and council member in nonprofit and for-profit companies such as Children Now, FWD.us, and the Silicon Valley Leadership Group.    

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